Renegade desired a logo that felt familiar to California’s wine country. Exclusive, but attainable.
In addition to the core logo, the Renegade team requested a branded icon to accent their new identity. Use cases will include patterned butcher paper for the product packaging.
As the first of their hallmark products come to market, the project included the design of their packaging and labels. The objective was to reinforce the bold, branded look of their logo and iconography with strong, flavor-filled colors and delicatessen-like typography treatment to elevate the brand on shelves and at tasting events.