Logo and Identity Design

Boston-based, Agency Robotics, aims to improve commercial sorting facilities with their brand of autonomous agents. The strategy for this design exercise was to give prominence to the characters in the brand name of "agency." Additionally, there was intent on designing a supportive and standalone icon that helps visualize both the company's objective of building a self-empowered, inspired team and a commercial objective of delivering the most advanced and well-equipped array of vehicles the industry has ever seen.

Logo and Identity Design

Alignment in review rounds was reached with the use of typographic elements that built the icon supporting the word mark. By leveraging the "a" character to symbolize pseudo agents—arranged in a balanced diamond formation with a center axis point holding them together—the icon represents a team of agents on-the-ready for deployment.